Copywriter Portfolio

Hello! I'm Kayla Hall, a copywriter in Southern California with 13+ years of experience writing/editing for agencies, small businesses, and individual clients. 

See my latest work below, and download my resume by clicking the CV button up in the corner.

Contact me!

I'm always open to working with new clients. Please email, call/text, or connect on LinkedIn:

Interested in my fiction work?

Check out these two short novels I've published through Amazon!

 

Recent Featured Article:

Upwork

What Is a Marketing Funnel? How They Work in 2023

[WRITTEN BY KAYLA HALL] In today’s fast-paced world, adaptable marketing strategies can lead to fulfillment of ever-expanding sales opportunities. Using data analytics of customer behavior and feedback, you can implement, execute, and modify plans for optimized results. Integral to this effort is a well-developed, closely managed marketing funnel that drives sales and delivers a high return on investment (ROI). The marketing funnel—which identifies various stages in converting potential customers into buyers—is a powerful, customer-focused tool. It has evolved over time, but the core elements remain the same. Our marketing funnel guide defines the funnel and explains what marketing initiatives best align with each phase.
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Latest Published Work Samples:


Synchronous vs. Asynchronous Learning: Key Differences

[WRITTEN BY KAYLA HALL] In an era where online learning has become the new norm, the debate between synchronous and asynchronous learning has never been more pertinent. The evolution of online education has been nothing short of remarkable, allowing learners to access a wealth of knowledge at their own pace and convenience. However, the key question remains: What's the real-time difference between these two approaches? Synchronous learning, often likened to traditional in-person classes, brings learners together in virtual classrooms through video conferencing, webinars, or live streaming. It fosters real-time interaction, immediate feedback, and the camaraderie of smaller groups. On the flip side, asynchronous learning empowers individuals to chart their own course, accessing course material and engaging in discussions, quizzes, or coursework at their own time, irrespective of different time zones. This article explores the contrasting dynamics of synchronous and asynchronous online learning, shedding light on their benefits, pitfalls, and examples of real-world applications. Whether you're navigating the virtual forums of discussion boards or participating in live Zoom sessions, understanding these nuances can be your key to unlocking the full potential of online education in today's digital age.

How To Unlock U.S. Black Friday & Cyber Monday Car Rental Deals

[WRITTEN BY KAYLA HALL] Black Friday and Cyber Monday are two days that set the hearts of deal hunters racing, especially in the world of travel and car rentals. Imagine the thrill of scoring the perfect car rental deal. As you prepare for your next getaway or weekend rental, the promise of the best rates, exclusive promo codes and discount codes adds to the holiday cheer. These deals extend beyond cars to SUVs, making your travel plans even more exciting. In this article, we dive into car rental deals during Black Friday and Cyber Monday. We’ll decode the terms, explore the car rental specials and help you navigate these events and find the best value to make your holiday season truly special. Ready to find the perfect car rental for your needs? Visit our car hire page to get started.

How to Make Your Airbnb a Year-Round Attraction

[WRITTEN BY KAYLA HALL] Would you like to turn your part-time Airbnb income into year-round, full-time profits? Renting out your property through Airbnb seasonally can provide a fantastic supplemental income. But bringing in guests only half of the year is limiting. In this article, we offer five tips to help you make your Airbnb an attraction all year long. From ensuring comfortable indoor temps to pricing your rental competitively, these ideas can boost profits whatever the season.

9 Factors to Consider When Finding a College That Fits

[WRITTEN BY KAYLA HALL] If you’re a high school student, you’re probably starting to think about what happens next, and that could include higher education. The four years you spend in college are particularly formative ones, so making the right choice is critical. After all, those are years — and tuition dollars — you won’t get back, so you’ll want to make them count. To help you find the best fit, let’s explore the top nine factors to consider when looking at colleges.

Best Colleges in Kansas (2023 Rankings)

[WRITTEN BY KAYLA HALL] Welcome to the definitive guide on the best colleges in Kansas in 2023. Whether you're a high school senior gearing up for the next academic chapter or an out-of-state student seeking a top-notch public or private institution in the heart of America, we've got you covered. In the Sunflower State, you'll find a diverse range of accredited institutions, from community colleges to public universities, each offering unique degree programs to suit your aspirations. In no particular order, stay tuned as we dive into the rankings, enrollment details, financial aid options, and everything you need to know about the best colleges in Kansas for 2023. Your academic journey begins here!

Best Colleges in Idaho (2023 Rankings)

[WRITTEN BY KAYLA HALL] Welcome to our guide to the best colleges in Idaho for 2023! Whether you're a high school graduate seeking your dream campus, a prospective doctoral student looking for research opportunities, or someone interested in the unique blend of liberal arts and on-campus life, we've got you covered. In this list, we'll explore the top institutions that offer a variety of programs, from associate degrees to doctoral research opportunities. Our rankings consider factors like enrollment size, available financial aid, and the variety of degrees offered. So, if you're searching for your perfect academic fit, read on to discover the best colleges in the Gem State (in no particular order).

How To Decide Which College Is Right For You

[WRITTEN BY KAYLA HALL] Starting on the journey from high school to higher education is an exciting yet crucial phase in any student's life. As you stand at the crossroads of your academic future, deciding where to pursue your college degree carries substantial weight. The college you choose will shape your academic path and influence your personal and professional growth. The options can be overwhelming, from the bustling college campuses of New York to the relaxing college towns of California. Should you opt for a four-year institution or a two-year community college? Public or private? Liberal arts or a specific career-focused program? The possibilities seem endless, especially with various extracurricular activities, class sizes, and internships. Financial considerations are also important, given the rising college costs. Exploring financial aid options, including FAFSA and scholarships, is essential to mitigate the cost of student loans. The choice between in-state and out-of-state enrollment further impacts costs. Navigating the application process and understanding standardized tests like the ACT are also vital. The college admissions journey involves finding your "college match" — a place where you meet the academic criteria and feel a sense of belonging within the student body. This article will guide you through these considerations, helping you make an informed decision about your higher education. By weighing factors such as college rankings, class sizes, available majors, and the overall college experience, you can confidently answer the question, "What college should I go to?" Your journey to discovering the right college begins here.

How to Stay Snug As a Bug All Winter Long

[WRITTEN BY KAYLA HALL] Before winter hits your home, it’s crucial to prepare for the long, cold haul. If you’re looking for ways to stay snug as a bug all season, this article is here to help. From updating your HVAC system to insulating your attic space and more, we offer helpful tips to prepare your home for the chill to come. Winter should be filled with holiday cheer and cozy nights by the fire, not endless hours of shivering discomfort. Let’s dive into the top five ways you can ensure your home is ready to keep your family warm despite frosty temperatures outside.

What is the Average Cost of Solar Panels in Texas in 2023?

[WRITTEN BY KAYLA HALL] Texas is a focal point for renewable energy. The Lone Star State’s scorching summers and commitment to sustainable power have made solar energy increasingly important. Not only does solar power offer the potential to slash electricity costs for homeowners and businesses, but it also champions environmental sustainability. Just how much do solar panels cost in Texas? This article will provide an up-to-date snapshot of solar panel prices in the state.

6 Signs Your Business Needs a Marketing Revamp

[WRITTEN BY KAYLA HALL] Are you disappointed in the recent results of your marketing efforts? If your business is seeing a plateau in growth, you may need to consider a marketing revamp. Changing industry trends have likely caused your marketing strategy to become outdated. It’s time for a change. This article reveals six signs that your business needs new ways of marketing your brand. When you see these signs, you can identify the most pressing areas to make changes.

Why Stock Availability Is Critical to the Last Mile & How To Improve It

[WRITTEN BY KAYLA HALL] Imagine you’ve meticulously curated your online shopping cart, excitement brimming as you inch closer to checkout. But just as you’re about to seal the deal, that dreaded message pops up: “Out of stock.” Your elation deflates, and frustration sets in. We’ve all been there, and it’s a frustrating reality of the eCommerce era. Stock availability is vital to customer satisfaction and business profitability. In today’s fast-paced retail landscape, where every click counts, the last thing you want is to leave customers hanging. Now, let’s delve deeper into a pivotal component of the supply chain: the last mile. Last-mile delivery involves the final transit of the product to the customer’s doorstep. However, the success of this phase heavily depends on stock availability. If the products aren’t available when needed, it disrupts the entire last-mile process, potentially leading to delayed deliveries and dissatisfied customers. In this article, we’ll discuss the importance of stock availability in the last mile and strategies to master it.

Greek Life: The Ultimate Guide for College Students

[WRITTEN BY KAYLA HALL] Want to transform your college experience into a vibrant mix of fun, growth, and lifelong friendships? That's Greek life! You've probably seen movies featuring the fun-filled ( sometimes chaotic) fraternity and sorority life. Here, we'll demystify Greek life in higher education, helping you decide if it's something you'd like to be a part of during your collegiate journey. From values-based sorority life to athletic-centered social fraternities, Greek letter organizations offer a spectrum of experiences. They foster leadership skills, promote community service, and build a sense of camaraderie among members. Let's get into the nitty-gritty of Greek life, helping you navigate the journey toward becoming a proud member of sororities like Alpha Phi or fraternities like Sigma Alpha Epsilon.

How to Move On When Your Post-College Job Doesn’t Pan Out

[WRITTEN BY KAYLA HALL] Graduating from college and starting a promising career may have filled you with hope and aspirations. But if your post-college job has turned out differently than you planned, you may wonder how to find a more fulfilling path to success. This disheartening experience can seem daunting to face, but don’t fret. Remember that resilience and adaptability are essential in navigating these setbacks. While your career skies may look gray at the moment, there is hope for better things ahead. In this article, we will explore five ways to prepare for a new job search and change your career trajectory.

Best Colleges in Oklahoma (2023 Rankings)

[WRITTEN BY KAYLA HALL] Welcome to the definitive guide to the top-notch educational institutions in the state of Oklahoma (in no particular order). In this comprehensive list, you'll discover a range of options, from prestigious doctoral programs to robust undergraduate programs. Financial aid opportunities, including scholarships and grants, make these Oklahoma colleges attainable for aspiring scholars. With varying acceptance rates and degree programs, these colleges embrace learners with diverse aspirations. So, whether you're an Oklahoman community college student seeking higher education within your home state or an out-of-state student drawn to Oklahoma's rich four-year academic landscape, this list will guide you toward your educational goals.

Best Colleges in Mississippi (2023 Rankings)

[WRITTEN BY KAYLA HALL] If you're on the hunt for the perfect college in the state of Mississippi, you've come to the right place. Whether you're transferring from a community college, aiming for an Ivy League-level education, or seeking the best athletic programs, we've got the rundown on the hottest academic spots in the Magnolia State (in no particular order). No matter if you're an in-state resident or considering crossing state lines for a world-class American education, you've found the scoop on everything from enrollment numbers to available degree programs. Worried about financials? Fret not! We'll dive into financial aid options as well as honors colleges and minors that could pique your interest. So, whether you're dreaming of a bachelor's degree in the arts or sciences, a strong athletics program, a private institution with strong Christian values, or a broad spectrum of academic programs, these Mississippi gems have you covered.

Best Colleges in Virginia (2023 Rankings)

[WRITTEN BY KAYLA HALL] If you're on the hunt for the cream of the crop when it comes to higher education in the beautiful state of Virginia, you're in luck. We've rounded up the top learning institutions that are not only about academics but also offer an unforgettable college experience, whether you're transferring from a community college or going for the full four-year experience. Curious about our methodology for crafting this list of top colleges in Virginia? Our analysis considered data such as enrollment rates, graduation rates, and national rankings among other key factors. So, drumroll, please! In no particular order, here are the best colleges in Virginia for 2023 that you won't want to miss.

Best Colleges in Colorado (2023 Rankings)

[WRTTEN BY KAYLA HALL] As the academic landscape evolves, the pursuit of knowledge continues to thrive in the picturesque expanse of Colorado. The year 2023 unveils a fresh array of excellence in education across the state. Here, we present the crème de la crème of Colorado's educational institutions, each bearing unique strengths, programs, and opportunities that shape the next generation of thinkers, leaders, and creators. In no particular order, discover the best colleges that Colorado has to offer in this year's rankings!
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Kayla is an exceptional editor. She is detail oriented and can help tighten your writing while ensuring your work is error free. Even life long writers sometimes miss the smallest errors, especially after we have been working on the same pieces for hours, days, weeks, months, or even years. I have been working with Kayla for over four years now and have trusted her with my most important documents, from publications to cover letters. She is always professional and does quality work for a reasonable price. I highly recommend Kayla to anyone looking for a copy-editor at any level.

Dr. Matthew Richards (Associate Professor, Appalachian State University)

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